Link Building Services
Link building services built on digital PR, outreach and real local partnerships. Every link is earned from a relevant site and listed in your report. No networks, no bought links and nothing you would hide from Google.
- Earned links only
- Digital PR
- Full link reports
What good links look like
A link from another website is a vote of trust, but only if it is earned. Google has become very good at spotting links that were bought, swapped or placed on networks of sites that exist only to sell them. Those links do nothing at best and can cause a penalty at worst.
Good links come from real sites with real readers: local and trade press, industry associations, suppliers, partners, universities, community groups and well read blogs in your field. They sit inside content that makes sense, and they would be worth having even if Google did not exist, because people click them.
That is the standard our link building services work to. Every link we earn could be shown to you, your customers or Google without any embarrassment.
What we do and what we never do
The line we hold on every campaign, for every client.
What we do
- Digital PR built on data, stories and expert comment
- Outreach to relevant sites by real people
- Local links from associations, events and partners
- Unlinked mentions turned into links
- Broken link and resource page outreach
What we never do
- Private blog networks
- Paid links dressed as guest posts
- Link packages sold by the hundred
- Comment, forum or directory spam
- Link exchanges and swaps
Our link building process
Four stages, repeated each month on the National plan.
- 01Week 1
Research
We study who links to you and your rivals, which pages need support and which publications cover your field.
- 02Weeks 1 to 3
Assets
Something worth linking to: a data study, a useful guide, a calculator or expert comment on a timely story.
- 03Weeks 2 to 4
Outreach
Personal pitches to journalists, editors and site owners, followed up properly and never sent in bulk.
- 04Month end
Reporting
Every link listed with the site, the page and the anchor, plus the mentions that did not include a link.
Digital PR that earns coverage
The fastest way to earn strong links is to give journalists something they want to write about.
Data stories
Original numbers from surveys, public data or your own records, turned into a story with a clear headline.
Expert comment
Your team quoted on news in your field, through journalist requests and relationships with trade press.
Useful resources
Guides, checklists and tools that bloggers and trade sites link to because their readers need them.
Reactive PR
Quick responses to breaking stories, when a fast, informed comment can land coverage within hours.
Local links for Birmingham and West Midlands businesses
For firms that sell locally, a handful of strong local links often beats dozens of national ones. They tell Google you are a real part of the Birmingham business community and they bring visitors who are likely to buy.
We look for chambers of commerce and business groups, trade associations with member directories, event and charity sponsorships, supplier and partner pages, local news sites and community groups across Birmingham, Solihull and the Black Country.
This sits alongside our Birmingham SEO plans for local firms, and it is the part of link building most agencies skip because it takes time and local knowledge.
- Chambers and business groups
- Trade and professional associations
- Event and charity sponsorships
- Supplier and partner pages
- Local and regional news sites
- University and college partnerships
How many links do you need?
Fewer than most people think, if they are the right ones.
| Situation | What usually works | Typical pace |
|---|---|---|
| Local firm, few rivals online | Citations plus a few local links | 1 or 2 a month |
| Local firm in a busy market | Local links plus some industry links | 2 to 4 a month |
| National service or online shop | Digital PR and industry links | 4 to 8 a month |
| Competitive national market | Regular digital PR campaigns | Planned per campaign |
Results from earned links
One example where content and outreach moved a hard search.
What link building costs
Included in National, £549 a month
Two earned links a month as standard, alongside town pages, content and full reporting. The simplest way to buy link building from us.
Standalone campaigns, quoted after an audit
For firms that only need links, or agencies buying for clients. We audit your link profile first, then quote a fixed monthly fee with clear targets.
Link building services across the UK
Although our team grew out of Birmingham work, link building does not depend on location. We run campaigns for firms across the UK, from online shops to professional services, and for agencies who resell our link building under their own brand through our white label SEO service.
Whatever the market, the rules are the same: earned links from relevant sites, reported in full, with nothing you would be uncomfortable showing Google.
Where links should point
Most link building wastes links on the home page. We spread them where they help most.
| Page type | Why it needs links | Typical share of links |
|---|---|---|
| Main service pages | They target the searches that bring work | Most links |
| Guides and resources | Easier to earn links to, and they pass value on | A steady share |
| Home page | Usually gets brand links naturally | A smaller share |
| Location pages | Local links help them in each area | Local links only |
How to judge a link building agency
Ask any link building agency to show you five links they earned last month, with the page, the site and how the link was won. A good provider will show you happily. A provider selling from a network will change the subject or send a spreadsheet of domain scores instead.
Look at the sites themselves. Do they have real readers, real authors and content on topics that match yours? Or are they full of unrelated guest posts, each with a link to a different business? The second kind is a link farm, whatever the metrics say.
Finally, check what is promised. Guaranteed numbers of links at a fixed price per link almost always means the links already exist and are for sale. Earned links come from pitching, and pitching means some editors will say no.
Our reports list every live link with the site, the exact page, the anchor text and the page on your site it supports, plus who we pitched and which conversations are still open. You can check any link yourself at any time.
Link building FAQs
What are link building services?
Is buying backlinks safe?
What is the difference between link building and digital PR?
How long before links make a difference?
Can you guarantee a number of links?
Do you build links for agencies?
Will you remove bad links?
Do you work outside Birmingham?
Birmingham SEO you can test for free
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