White Label SEO for Agencies
White label SEO for agencies that want to sell SEO without hiring a team. We deliver audits, content, links and branded monthly reports under your name, at trade prices, and never contact your clients.
- Your branding
- NDA as standard
- No client contact
How white label SEO works
White label SEO lets your agency sell SEO to clients without hiring a specialist team. You own the client relationship and set your own price. We do the work behind the scenes and deliver everything under your brand, so your client never sees our name.
It suits web design studios, marketing agencies and consultants whose clients keep asking for SEO. Instead of turning the work away, referring it to a rival or hiring before the demand is steady, you add SEO to your offer and scale it as clients sign.
We have worked as the quiet team behind other agencies for years, so we know the rules: no contact with your clients unless you ask, no logos on reports, and no attempt to win your clients directly. Ever.
What we deliver under your brand
Pick the parts you need for each client.
Audits
Full technical and on-page audits with a ranked fix list, branded as yours, ready for sales or onboarding.
Content
Service pages, location pages and blog posts written in UK English, briefed to your client's voice.
Links
Earned links through outreach and digital PR, each one listed in the report.
Local SEO
Business Profile management, citations and area pages for clients who sell locally.
Technical fixes
Fixes made directly on the site or written up for your developers.
Reports
Monthly reports with your logo and colours, showing enquiries, rankings and work done.
Process and communication
Clear handovers so nothing falls between us.
- 01Day 1
Brief
You send the client details, goals and access. We confirm the plan and any questions.
- 02Week 1
Audit and plan
A branded audit and three month plan you can share with the client or use internally.
- 03Every month
Monthly delivery
Work done to the agreed plan, logged in a shared tracker you can see at any time.
- 04Month end
Branded report
Report ready a few days before your client call, with notes on what to say.
What you can expect from us
You get one account lead who knows each of your clients and answers during UK working hours, 8am to 4pm. Questions about a client get a reply the same working day.
We sign a non-disclosure agreement before you share client details, and we never contact your clients unless you ask us to join a call. If you want us on calls, we join as part of your team.
If a client leaves you, the work stays with you and the client: content, accounts and reports are theirs. We never approach clients who came to us through an agency.
Pricing for resellers
Based on our published plans, with trade pricing for agencies.
| Plan | Our public price | What it covers for your client |
|---|---|---|
| Kickstart audit and fixes | £295 one-off | Full audit, ranked fix list, up to 10 pages fixed |
| Local plan | £299 a month | Business Profile, citations, local pages, reviews routine |
| Ecommerce plan | £379 a month | Category and product pages, schema, health checks |
| National plan | £549 a month | Town pages, 2 earned links a month, AI answer check |
Who white label SEO suits
A good fit
- Web design studios whose clients ask for SEO
- Marketing agencies without an SEO specialist
- Consultants who want to offer delivery
- Agencies with more SEO work than staff
Not a good fit
- Agencies wanting guaranteed rankings to resell
- Anyone asking for bought links
- Clients with no access to their website
- Work that has to be invoiced by the hour
White label SEO with published standards
Most SEO reseller services hide their methods. We publish ours: earned links only, written plans before work starts, reports that show real enquiries as well as rankings, and no long contracts. That makes it easier for you to sell, because you can explain exactly what your client is buying.
Our team has 15 years of experience behind it and the same specialists run our own Birmingham SEO clients. For agencies that only need links, our link building services can be bought on their own.
Starting is low risk. Most agencies begin with one client, often one that has been asking about SEO for a while, and add more once they have seen the reports and the results. There is no minimum number of clients and no annual commitment.
If you are not sure whether a prospect is worth taking on, send us their site before you pitch. We will tell you honestly what we would expect to achieve, so you never promise a client more than the work can deliver.
Help selling SEO to your clients
Tools to win the work, not just deliver it.
Pre-sale audits
A short branded audit of a prospect's site, ready within two working days, to use in your pitch.
Proposal wording
Simple descriptions of each plan you can drop into your own proposals and price lists.
Honest scoping
We tell you when a prospect is unlikely to see a return, so you never oversell.
How we keep work consistent across clients
Every client follows the same routine: a written plan, a shared tracker, a checklist for each type of work and a second specialist reviewing changes before they go live. That consistency is what lets an agency put its name on our work with confidence.
Content is briefed against your client's tone and checked against their existing pages, so it reads as theirs. Links are logged with the site and page before they are reported. Technical changes are tested on the live site and recorded with the date.
If something goes wrong, such as a client site breaking after an update, we tell you first and fix it fast. You will never hear about a problem from your client before you hear it from us.
We also keep the number of agencies we work with small enough that each one gets proper attention. If taking on your clients would stretch the team, we will tell you and agree a start date rather than rush the work.
What we need to start a client
| Item | Why we need it |
|---|---|
| Website login or developer contact | To make on-page and technical changes |
| Search Console and analytics access | To measure results and spot problems |
| Business Profile manager access | For local clients only |
| Client goals and main services | So the plan targets the work they want |
| Your brand files | For reports and audits in your style |
White label SEO FAQs
What is white label SEO?
Will my clients know you exist?
Is there a minimum number of clients?
Can you join client calls?
What is the difference between white label SEO and SEO outsourcing?
How do contracts work for agencies?
Which agencies do you work with?
Can you write in our clients’ tone of voice?
Birmingham SEO you can test for free
Send your website and get a free Birmingham SEO audit within one working day: where you rank, what is holding you back and three fixes you can start on, whether or not you hire us.